The set of logos for Mill Street Melts were designed to be site specific for a franchise of quick panini shops. The original location, set on Mill Street in Aspen Colorado was designed to have very limited eat-in options and to focus on carry out and quick service to suit the local skiers and tourists. 

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Because the restaurant is located in the main tourist shopping district in Aspen, CO, I chose a very traditional layout reminiscent of an old, western, country store which might have a sign on a shingle but with a hip, young feel. It can be reproduced in a small, hanging sign which would be found in any mountain town or printed on a T-Shirt.

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The font that is a visual allusion to melting and the cheese that features largely in the Mill Street Melts menu. For a pallet, I chose the bright clashing and florescent pallets typical of hip, urban sportswear.

 

This store was designed as a franchise and to be installed in kiosks in shopping smalls and strip malls, I created a family of design options available for use at any location with ownable pallets by location.

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