Can-Do-Kids is a physical therapy practice which focuses on kids from birth to 7 with special needs. This business, based in Los Angeles, wanted to create an instant sense of warmth, a reminder of kids and childhood education. It's a lively, hands on gym with physical, speech and eating specialists, occupational therapists that are all focussed on kid therapies.

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This identity was designed to look professional but in the style of a kids book illustration. It needed to be relatable and identifiable by very young children so kids could identify it themselves. It needed to appealing to parents and guardians who need the reassurance that their children are in the hands of professionals.