The America Israel Chamber of commerce asked for logos they can use in a small version on printed materials and booklets but would also be effective on their website and if blown up to appear on banners on stages and on podiums. After analyzing their usage, it was apparent that the most frequent use of these logos would be on their website and so a horizontal orientation, mirroring a screen shape, was most practical. Merging the Star of David from the Israeli flag with icons of Americana created a framework for these logos.